Dancehall Icons Concert benefits all

For sponsors CB Chicken and LIME, being part of The Gleaner's Icons Concert definitely benefited their brands.

CB Chicken brand manager, Kimberley Mullings, says she was pleased to be part of the event that was free to the public.

"We wanted to support an event that was going to be free to the public downtown. We see the importance of rehabilitating that area," she told The Gleaner, noting that the grand finals of the CB Pan Chicken Championship will be held in downtown Kingston in November.

Coming on board as a sponsor at the last minute, Mullings said, "It was a good overall showing of the dancehall icons. We can see the relationship growing into something bigger and better next year."

She noted that CB Chicken provided food for the entertainers, guests and staff backstage, but they also got the opportunity to introduce Bad Dawg Sausages to the area. However, if the company were to get involved in the event on another occasion, she said it would try to include the pan chicken vendors.

LIME also benefited as the company was able to connect with a large group of people. According to LIME's regional head of corporate communications, Kalando Wilmoth, the telecommunications company came on board because the concert was a celebration of one of Jamaica's musical forms, dancehall.

"It worked for us, it was a great event. We were able to reinforce our connection with a community that is perfect for our brand," he said.

While having a great time, he said LIME was able to "remind people of the Talk EZ plan and the great value and savings that we are going to bring to them."

He noted that phone sales also went well and helped to keep the company on its target of getting more subscribers for its network.

The event, which came at the end of months of competition where Guinness asked persons to vote on who their dancehall icon was, saw a bumper crowd at the St William Grant Park downtown on Saturday.

(from Jamaica Gleaner)