Behind The Screen welcomes Tifa

Fresh from her recent performance at Reggae Sumfest's Dancehall Night, dancehall diva Tifa is set to deliver a special performance at the weekly Behind the Screen series at Usain Bolt's Tracks & Records today.

The Digicel brand ambassador will be delivering her well-known hits, along with some of her newer material.

The video for her hot new single Hold On will be launched at the series.

Hold On, directed by Ruption from the RD Studios camp, was shot at the Sunshine Amusement Complex in New Kingston. The song was produced by Conroy Forte for Washroom Entertainment and is featured on the Poolside rhythm.

Tifa had previously worked with Forte on Swaggin (WTF), featuring Wayne Marshall and Fambo and Certified Diva, featuring Tami Chynn.

The video for Hold On features cameo appearances from some of Tifa's friends from the entertainment fraternity.

In the days leading up to Tifa's scheduled performance at Behind the Screen, mobile giant Digicel and Smirnoff, both sponsors of the series, did daily promotions on Facebook and Twitter, where fans could win prizes.

The Behind the Screen series has already featured performances from the likes of Professor Nuts, Beenie Mna, Queen Ifrica, Romain Virgo, Tanya Stephens and Yellowman.

(from Jamaica Gleaner)