Cashflow signs former 'Digicel Rising Stars' and releases new music video

Reggae/dancehall producers Cashflow Records has signed 2011 Rising Stars winner Tash and another young artiste called Fabian. Fabian was also a Rising Star contestant in 2009; he entered the competition as part of a duo called Moments.

According to Cashflow Records producer DJ Neil, the choice to sign the young artistes was based on the judgement of Father P, the CEO of Cashflow Records.

"Father P knew Fabian from his school because he was a student of his. Fabian then introduced Tash to Father P and then they started spending hours at the studio vibing. So Father P decided to make it official by signing them. I totally agree because they are good singers and have good vocals. I did couple of songs with them and it was good," DJ Neil said.

The record label also shot a music video for a collaborative single featuring the newly signed acts. The single is called It's In The Books. The video was recently launched at Club Eras in New Kingston and was attended by several recording artistes like D'Angel, G-Whizz, Raine Seville, Formilla One, among others.

The video was directed and edited by the image arm of Cashflow Records called XXtreme Arts.
According to Tash and Fabian, they are equally excited about their new camp and music video.

A great job

"I was amazed, I loved it! XXtreme Arts and Cashflow did a great job," Tash said.

"The video was amazing, its quality was great and the concept came out perfectly," Fabian added.
The video is expected to hit local television in high definition in the coming weeks.

"They are two great young talent and their video launch was a huge success. I was very pleased with the end product. I want to say thanks to the sponsors Ceez Dezinez, JDash Creative Lab, Hype TV, Cashflow Records, Eskay Caterers, Urban Chic Unisex Salon, Club Eras and Yardbeat," said Talisa Taylor, publicist for Cashflow Records.

Courtney Ferguson, creative director of Hype TV and CEO of Ceez Dezinez, expressed delight to have been involved in sponsoring the launch of the music video.

"Tash and Fabian are truly talented and In the Books, both the song and video are testaments to that. Ceez Dezinez was proud to be a part of such a great launch," he said.

In addition to signing the new talent Cashflow Records now hosts a reality TV show on Hype TV called Cashflow Invasion.

(from Jamaica Star)