In recent times, Portmore has become one of the main hubs for unearthing some of Jamaica's most prolific talents.
Names like Mad Cobra, Ninja Kid, Bascom X, I-Wayne, Popcaan and Vybz Kartel are just some of the artistes who hail from the municipality.
Now firmly rooted in the dancehall culture, Portmore seems to be throwing some strong support behind another of its sons. This time it's emerging deejay G-Loc, a graduate of Meadowbrook High School.
This savvy dancehall singjay whose given name is André Williams, despite emerging on the scene in 2010 has already secured a number of accolades including, Best Upcoming Artiste at the 2012 staging of the Portmore Awards along with performances at Bling Dawg Summer Jam, Fullyloaded, Portmore Awards and the recently concluded Portmore Seafood Festival.
G-Loc intimates that he began to gain mainstream recognition in the latter half of 2011 following the release of his first professional single Go Hard in 2010 on the Stone Love Music imprint. The song earned him a buzz in the streets, and a noteworthy 13,500+ views via YouTube added to a concrete fan-base in the St Catherine municipal.
Several songs later, he's preparing to release the official video for another party anthem titled Raving Everyday on the Summer In Paris Rhythm courtesy of Ghetto Network. The video was shot under the guidance and direction of Rolie Brown, also credited with the Go Hard project.
In a release to THE STAR, G-Loc explained that his formula for success was hard work.
"It's just hard work and determination and most importantly good music. Finding that right sound is key," he said.
The artiste also stated that fans can look out for more good music in the future.
"Expect good music and great things in the near future along with some great performances. One day, I too aspire to become a legend," he added.
(from Jamaica Star)
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