Jesse Royal's 'This Morning' gets over 300,000 views in 5 days

Crash Dummy Production recently released the music video for Jesse Royal’s addictive, guitar driven single, ‘This Morning’. The video which was shot in South Beach, Miami by BDBMG has gotten over 300,000 views on youtube in less than 5 days. Even making it to the top 5 most popular music videos on Youtube on Tuesday October 2, 2012. According to Natasha Von Castle, Editor of L3 Magazine, “We all need this song as part of our life soundtrack.” ‘This Morning’ natural ability to spread joy and positivity is the reason it has become the morning anthem for many, young and old

alike.
This is what reggae journalists, Kai Von Hillman from Riddim Magazine in Germany and Erik Magni from United Reggae in France had to say about the single:

“From the first time I heard it I had this little voice in my head that was singing this song all the time,” Kai Von Hillman

“Jesse Royal is an artist with a cultural and conscious approach, but on his new single he has done something different. This Morning is a guitar lead party track with a strong pop melody spiced with funky vibes, it’s fun and it contrasts nicely to his previous work." Erik Magni 

Many fans, including reggae website jahblemmuzik.com, have tweeted that ‘This Morning’, produced by Curt ‘Qban’ White, has a west coast feel to it and would be perfect for a movie.
Jesse Royal, who last year caught the heart of heralded reggae producer, Philip ‘Fatis’ Burrell because of his militant character and profound lyrics recently also released his debut mixtape, dubbed ‘Misheni’ (Swahili for  ‘The Mission’) and is currently working with son of Fatis , Kareem ‘Remus’ Burrell (XTM.Nation) on his debut album. Fortunate to be in studio with legendary musicians Earl ‘Chinna’ Smith, Sly Dunbar and Donald ‘Mr. Biggs’ Dennis; Royal has released a slew of singles, namely: Loyal Soldier (ft. LutanFyah), Hotter The Battle and Butterflies.